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Agreement with selected statements on consumer behavior among Borussia Mönchengladbach fans
The survey contrasts how Borussia Mönchengladbach fans deviate from the general population on tech affinity, sportswear brand preference and luxury attitudes.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=23,015, compared to n=2,067 Borussia Mönchengladbach fans (top 1 on 3-point scale)
Question
Question
Which of these different characteristics regarding consumer behavior applies to you? (aided answers)