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Agreement with selected statements on consumer behavior among FC Schalke 04 fans
The survey contrasts how FC Schalke 04 fans deviate from the general population on tech affinity, sportswear brand preference and luxury consumption.

The survey contrasts how FC Schalke 04 fans deviate from the general population on tech affinity, sportswear brand preference and luxury consumption.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey period
Survey period
07/28/2020 - 02/15/2022
Survey country
Survey country
Germany
Sample
Sample
n=23,015, compared to n=2,146 FC Schalke 04 fans (top 1 on 3-point scale)
Question
Question
Which of these different characteristics regarding consumer behavior applies to you? (aided answers)