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Aided awareness of the sponsors of the 2025 Tour de France over time
The survey measures how aided sponsor awareness shifted before and after the 2025 Tour de France — across Škoda, Airbnb, Krys and 18 further brands.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/26/2025 - 07/29/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,686 people interested in the Tour de France (top 2 on a 4-point scale) on June 26, 2025 (n=1,036) and on July 29, 2025 (n=650 media followers of the Tour de France)
Question
Question
Which of the following companies do you associate with as a partner/sponsor of the Tour de France? (multiple answers possible; aided answers)