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Unaided awareness of Tour de France sponsors over time


The time series tracks how unaided Tour de France sponsor recall shifts between 2025 and 2026 — Škoda, Lidl, Red Bull, LCL and Hansgrohe.
PREMIUM

Source

Source


ONE8Y

Survey period

Survey period


07/29/2025 - 07/20/2026

Survey country

Survey country


Germany

Sample

Sample


n=1,238 people interested in the Tour de France (top 2 on 4-point scale), of which n=650 on July 29, 2025, and n=588 on July 20, 2026

Question

Question


Which brands or companies spontaneously come to mind as partners and sponsors of the Tour de France? (Multiple answers possible; unaided answers)

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