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Top 15 sponsors in professional cycling by unaided awareness
The survey compares unaided cycling sponsor recall between German and US fans — Red Bull, Nike, Telekom, Adidas and Trek across both markets.
The survey compares unaided cycling sponsor recall between German and US fans — Red Bull, Nike, Telekom, Adidas and Trek across both markets.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/25/2025 - 06/26/2025
Survey country
Survey country
Germany, USA
Sample
Sample
n=1,144 people interested in cycling (top 2 on a scale of 1 to 4), with n=758 from Germany and n=662 from the USA
Question
Question
Which brands or companies are you familiar with as sponsors or partners in professional cycling? (multiple answers possible; unaided answers)