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Aided awareness of the Tour de France sponsors over time
The survey tracks how aided sponsor awareness at the Tour de France shifts between 2025 and 2026 — Škoda, Vittel, Century 21 and LCL among the brands measured.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
06/26/2025 - 07/20/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,238 people interested in the Tour de France (top 2 on 4-point scale), of which n=650 on July 29, 2025, and n=588 on July 20, 2026
Question
Question
Which of the following companies do you associate with as a partner/sponsor of the Tour de France? (multiple answers possible; aided answers)