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Unaided awareness of the main sponsors of Bundesliga clubs in the 2026/2027 season
The survey ranks Bundesliga jersey sponsors by unaided recall among soccer fans — Deutsche Telekom, Adidas, Vodafone and Nike at the top.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/21/2026 - 09/22/2026
Survey country
Survey country
Germany
Sample
Sample
n=862 people interested in soccer (top 2 on 4-point scale)
Question
Question
Please spontaneously name up to three companies that you know as current main sponsors (jersey sponsors) of soccer Bundesliga clubs. (unaided answers; multiple answers possible)