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Unaided awareness of Bundesliga sponsors in a target group comparison
The survey compares unaided Bundesliga sponsor recall between soccer-interested audiences and Bundesliga fans — Adidas, Deutsche Telekom and Allianz leading.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/15/2026 - 05/17/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,606 people interested in soccer (top 2 on 4-point scale), with n=612 Bundesliga fans
Question
Question
Which brands or companies spontaneously come to mind when you think of sponsors of the Fußball-Bundesliga? Please name everything that comes to mind. (unaided answers)