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Aided awareness of jersey sponsors in the 2025/26 Bundesliga season in a target group comparison
The survey compares aided jersey sponsor recall among soccer-interested adults vs. Bundesliga fans — from Deutsche Telekom and Red Bull to Matthäi.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
05/15/2026 - 05/17/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,946 people interested in soccer (top 2 on 4-point scale), with n=680 Bundesliga fans (top 1 on 4-point scale)
Question
Question
Which of the following brands have you noticed as jersey sponsors in the Fußball-Bundesliga? (multiple answers possible; aided answers)