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Core target group for insurances by Bundesliga clubs
The survey ranks Bundesliga clubs by insurance core target group density — from Borussia Mönchengladbach down to 1. FC Union Berlin.
The survey ranks Bundesliga clubs by insurance core target group density — from Borussia Mönchengladbach down to 1. FC Union Berlin.
PREMIUM
Source
Source
Institut für Demoskopie Allensbach
Survey date
Survey date
07/08/2022
Survey country
Survey country
Germany
Sample
Sample
n=13.275 People interested in soccer who are particularly interested in the respective Bundesliga teams (Top 1 on 3-point scale) (multiple selection of clubs possible)
Question
Question
Which of the following insurance policies do you currently have? (Multiple answers possible; aided answers) / The core target group includes anyone who has at least 6 out of 9 household insurance policies (e.g. household contents insurance, private liability insurance, etc.).