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Unaided perception as sponsors/partners to the German Football Association (DFB) and its tournaments
The survey ranks unaided DFB sponsor recall across brands — adidas, Telekom, Volkswagen, Mercedes-Benz, Coca-Cola and Allianz lead the field.
The survey ranks unaided DFB sponsor recall across brands — adidas, Telekom, Volkswagen, Mercedes-Benz, Coca-Cola and Allianz lead the field.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/12/2022
Survey country
Survey country
Germany
Sample
Sample
n=836 interested in soccer (top 2 on 4-point scale)
Question
Question
Which companies or brands have you ever noticed as sponsors/partners of the DFB (German Football Association), the national soccer teams, the DFB Cup, the 3rd League and/or the Women's Bundesliga? (unaided answers)