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    App installation of selected clothing companies by gender

    The survey compares app installation rates across clothing platforms — Zalando, H&M, Vinted and H&M — segmented by male vs. female users.
    PREMIUM

    Source

    Source

    ONE8Y

    Survey date

    Survey date

    06/20/2022

    Survey country

    Survey country

    Germany

    Sample

    Sample

    n=862 interested in sports, compared to n=434 male, n=424 female

    Question

    Question

    Which of the following apps do you currently have installed on your smartphone? (aided answers)

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