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    Unaided favorite brands among respondents in Denmark

    The survey ranks unaided brand favorites among Danish consumers — Nike, Adidas, Puma and Hummel lead ahead of international and lifestyle brands.
    PREMIUM

    Source

    Source

    ONE8Y

    Survey period

    Survey period

    02/03/2026 - 02/09/2026

    Survey country

    Survey country

    Denmark

    Sample

    Sample

    n=785 people interested in sports (top 2 on 4-point scale) from Denmark

    Question

    Question

    Generally speaking, what are your absolute favorite brands? (multiple answers possible; unaided answers)

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