Influence of Emotions, Sponsorship, and Brand Perception on Flight Booking Decisions

ONE8Y

08/20/2024 - 08/21/2024

Germany

n=416 people interested in golf (top 2 on 4-point scale)

Please indicate to what extent you agree with the following statement: If the price-performance ratio is the same or similar, my decision to book with an airline is based on the emotions that I associate with the provider; airlines that I perceive through sponsorship commitments in my private environment (e.g. in sport) have a better image and have a more trusting effect on me; the perception of a brand in my private environment also has a positive influence on my willingness to buy in a professional context.