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Influence of Emotions, Sponsorship, and Brand Perception on Flight Booking Decisions
The survey quantifies how emotions, sponsorship visibility, and private brand perception shape airline booking decisions across all three attitude dimensions.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/20/2024 - 08/21/2024
Survey country
Survey country
Germany
Sample
Sample
n=416 people interested in golf (top 2 on 4-point scale)
Question
Question
Please indicate to what extent you agree with the following statement: If the price-performance ratio is the same or similar, my decision to book with an airline is based on the emotions that I associate with the provider; airlines that I perceive through sponsorship commitments in my private environment (e.g. in sport) have a better image and have a more trusting effect on me; the perception of a brand in my private environment also has a positive influence on my willingness to buy in a professional context.