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Opinion on targeting social issues in advertising in a generational comparison
The survey contrasts how generational cohorts diverge on brand-driven social issue advertising — from Gen Z to Baby Boomers.
The survey contrasts how generational cohorts diverge on brand-driven social issue advertising — from Gen Z to Baby Boomers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
01/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=3,032 total population surveyed, of which (n=466) Gen Z, (n=994) Gen Y, (n=1,038) Gen X and (n=553) Baby boomer
Question
Question
In your opinion, should brands/companies actively address social issues such as equality and diversity in their advertising campaigns?