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Impact of the DFB's squad announcement campaign on anticipation of the UEFA EURO 2024 in selected generations
The survey measures how the DFB squad nomination campaign shifted UEFA EURO 2024 anticipation across Gen Z versus Best Agers 55+.
The survey measures how the DFB squad nomination campaign shifted UEFA EURO 2024 anticipation across Gen Z versus Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
05/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=666 people interested in soccer (top 2 on 4-point scale) who were aware of the DFB nomination campaign, compared to n=109 Gen Z and n=100 Baby boomer
Question
Question
Did the DFB campaign to announce/nominate the squad increase your anticipation for the UEFA EURO 2024?