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Aided associations of insurance brands with the DFB-Pokal in a generational comparison
The survey breaks down how insurance brand associations with the DFB-Pokal differ across soccer fans, Gen Z and Best Agers — Allianz, ERGO and AXA compared.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/26/2026 - 05/27/2026
Survey country
Survey country
Germany
Sample
Sample
n=998 people interested in soccer (top 2 on 4-point scale), with n=284 Gen Z (till 30 y.) and n=195 Best Ager (55+ y.)
Question
Question
When you think of the DFB-Pokal: Which insurance brand do you spontaneously associate with the competition?