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Perception of the Hörmann brand in connection with sports sponsorship in a generational comparison
The survey compares Hörmann sports sponsorship awareness across generations — from Gen Z with low recognition to Baby Boomers at the opposite end.
The survey compares Hörmann sports sponsorship awareness across generations — from Gen Z with low recognition to Baby Boomers at the opposite end.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
01/30/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,068 all respondents who know the brand Hörmann, of which n=408 Gen Z, n=890 Gen Y, n=826 Gen X and n=400 baby bommer
Question
Question
Have you ever noticed advertising by the Hörmann brand in the context of sport sponsoring?