Perception of the Hörmann brand in connection with sports sponsorship in a generational comparison

ONE8Y

01/30/2024

Germany

n=1,068 all respondents who know the brand Hörmann, of which n=408 Gen Z, n=890 Gen Y, n=826 Gen X and n=400 baby bommer

Have you ever noticed advertising by the Hörmann brand in the context of sport sponsoring?