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Aided perception of the sponsors and partners of FC Bayern München in a target group comparison (2025/26 season)
The survey compares aided sponsor perception among soccer fans vs. FC Bayern sympathizers — from Adidas and Allianz to Volksbank Raiffeisenbank.
The survey compares aided sponsor perception among soccer fans vs. FC Bayern sympathizers — from Adidas and Allianz to Volksbank Raiffeisenbank.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/25/2025 - 08/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=955 people interersted in soccer (top 2 on 4-point scale), compared to n=298 FC Bayern München sympathizers
Question
Question
Which of the following companies have you ever noticed as partners of FC Bayern München? (multiple answers possible; aided answers)