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Aided awareness and perception of companies as sponsors/partners of FC Bayern München (2025/26 season)
The survey contrasts general brand awareness with active sponsor recognition across 14 FC Bayern München partners — from Adidas and Allianz to Drutex and Bitpanda.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/25/2025 - 08/26/2025
Survey country
Survey country
Germany
Sample
Sample
n=961 people interested in soccer (top 2 on 4-point scale), with n=955 familiar with at least one of the brands mentioned (sample based on awareness)
Question
Question
Which of the following brands/companies are you familiar with, even if only by name? (multiple answers possible; aided answers); And which of the companies you know have you already noticed as sponsors/partners of FC Bayern München? (multiple answers possible; aided answers)