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Sympathy towards the sleeve sponsors of the 2026/27 Bundesliga season in a target group comparison
The survey ranks 2026/27 Bundesliga sleeve sponsors by sympathy — from EDEKA and Niedax Group at the top to DVAG and ProMinent at the bottom.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/08/2026 - 09/09/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,593 people interested in soccer (top 2 on 4-point scale) and people familiar with the respective companies
Question
Question
How likeable do you find the companies/brands you know?