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Aided awareness of sleeve sponsors in the 2026/27 Bundesliga season in a target group comparison
The survey compares sleeve sponsor awareness among soccer-interested Germans vs. Bundesliga fans — from Allianz and EDEKA to niche B2B brands.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/08/2026 - 09/09/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,593 people interested in soccer (top 2 on 4-point scale), with n=1,332 Bundesliga fans
Question
Question
And which of the companies you know have you already noticed as a sleeve sponsor in the Bundesliga? (multiple answers possible; aided answers)