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Willingness to provide long-term support for an organization's fundraising projects in selected target groups
The survey contrasts long-term donation willingness across generations — Gen Z markedly more committed than Baby Boomers.
The survey contrasts long-term donation willingness across generations — Gen Z markedly more committed than Baby Boomers.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
02/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=683 people interested in sports (top 2 on 4-point scale) who have donated money to a charitable organization in the last three years or plan to donate to a charitable organization in the next 12 months in comparison with n=131 Gen Z and n=107 Baby boomer
Question
Question
Can you imagine supporting a specific donation project or organization with regular money transfers in the long term?