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General evaluation of charitable actions by influencers in a generational comparison
The survey contrasts how charitable influencer campaigns are perceived across generations — from strong Gen Z approval to deep Baby Boomer skepticism.
The survey contrasts how charitable influencer campaigns are perceived across generations — from strong Gen Z approval to deep Baby Boomer skepticism.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
05/15/2024
Survey country
Survey country
Germany
Sample
Sample
n=1,556 total population surveyed, of which n=243 Gen Z, n=525 Gen Y, n=531 Gen X und n=257 Baby boomer
Question
Question
How do you perceive charitable campaigns by influencers in general?