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Aided awareness of selected sporting goods retailers by income
The survey contrasts aided brand awareness of Intersport, Decathlon, SportScheck and JD Sports between low and top earners in Germany.
The survey contrasts aided brand awareness of Intersport, Decathlon, SportScheck and JD Sports between low and top earners in Germany.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
07/05/2022
Survey country
Survey country
Germany
Sample
Sample
n=448 low earner (below 3,000€ net household income), compared to n=253 top earner (above 4,000€ net household income)
Question
Question
Which of the following companies & brands involved in sports are you familiar with? (aided answers)