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Attention to advertising from betting providers during live soccer broadcasts
The survey differentiates betting ad attention during live soccer by generation — Gen Z vs. Best Agers show starkly divergent engagement levels.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/10/2026 - 03/11/2026
Survey country
Survey country
Germany
Sample
Sample
n=972 people interested in soccer (top 2 on 4-point scale), with n=257 GenZ (up to 30 yrs.) and n=187 Best Ager (55+ yrs.)
Question
Question
How attentive are you to advertising from betting providers during live soccer broadcasts?