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Perception of sports betting advertising formats during football broadcasts
The survey breaks down which sports betting ad formats register most among football fans — TV commercials, pitch-side boards, and shirt sponsors vs. in-match odds.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/10/2026 - 03/11/2026
Survey country
Survey country
Germany
Sample
Sample
n=972 people interested in soccer (top 2 on 4-point scale), with n=257 GenZ (up to 30 yrs.) and n=187 Best Ager (55+ yrs.)
Question
Question
Which form of sports betting advertising during soccer broadcasts do you notice the most? (multiple answers possible; aided answers)