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Likelihood of sports betting in the context of soccer matches
The survey contrasts sports betting likelihood during soccer matches across audience segments — soccer fans, Gen Z and Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/10/2026 - 03/11/2026
Survey country
Survey country
Germany
Sample
Sample
n=972 people interested in soccer (top 2 on 4-point scale), with n=257 GenZ (up to 30 yrs.) and n=187 Best Ager (55+ yrs.)
Question
Question
How likely are you to place a sports bet during or around a soccer match?