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Influence of sports betting ads on betting behavior in sports broadcasts
The survey breaks down how sports betting ads influence betting behavior among sports fans — comparing soccer-interested vs. general sports audiences.
PREMIUM
Source
Source
ONE8Y
Origin
Origin
Survey period
Survey period
03/10/2026 - 03/11/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,162 people interested in sports (top 2 on 4-point scale), with n=972 people interested in soccer (top 2 on 4-point scale)
Question
Question
Does sports betting advertising during sports broadcasts influence your betting behavior?