Attitudes to trends that question consumer behavior in selected target groups

Source

ONE8Y

Survey period

11/06/2024 - 11/07/2024

Survey country

Germany

Sample

n=609 total population surveyed who use TikTok, compared with n=175 TG Young, n=103 Best Ager 50+ and n=481 people interested in sports (top 2 on 4-point scale)

Question

What do you think about trends that consciously question consumer behavior, such as underconsumption?

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Perception of AI-generated content or AI-enhanced storytelling in selected target groups view
Usage of selected social media channels of the German Football Association (DFB)view

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Attitudes to trends that question consumer behavior in selected target groups

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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