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Importance of social engagement by workwear brands in a target group comparison
The survey compares how workwear brand social engagement matters across fan groups — from total population to soccer, handball and basketball audiences.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
03/14/2026 - 03/16/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,544 total population surveyed, with n=1.272 people interested in sports (top 2 on a 4-point-scale), n=1,088 people interested in soccer (top 2 on a 4-point-scale), n=638 people interested in handball (top 2 on a 4-point-scale) and n=652 people interested in basketball (top 2 on a 4-point-scale)
Question
Question
How important is it to you personally that a workwear brand shows social engagement (e.g. through sports sponsoring, support of clubs or sports events)?