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Maximum willingness to pay extra for regularly used, fee-based products (e.g. streaming subscription, software for image editing and design, etc.)
The survey differentiates willingness-to-pay tolerance for fee-based digital products between Gen Z and Best Agers — from under 10% to beyond 100%.
The survey differentiates willingness-to-pay tolerance for fee-based digital products between Gen Z and Best Agers — from under 10% to beyond 100%.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
08/24/2022
Survey country
Survey country
Germany
Sample
Sample
n=458 interested in sports, who are willing to pay extra price, compared to n=67 young (16-24 years), n=101 best ager (50+ years)
Question
Question
How much more would you be willing to pay for it? (aided answers)