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Ownership and primary reason for TV or streaming sports subscription among golf enthusiasts by income
The survey contrasts golf-driven subscription behaviour between low earners and top earners — from Sky and DAZN uptake to non-subscription rates.
PREMIUM
Source
Source
ONE8Y
Survey date
Survey date
08/03/2022
Survey country
Survey country
Germany
Sample
Sample
n=220 low earner (<3,000€*), compared to n=223 top earner (>4,000€*) among n=605 interested in golf (top 2 on 4-point scale); *net household income
Question
Question
Do you have a TV or streaming sports subscription (Sky, DAZN etc.)? (aided answers)