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Podcast usage and perception of advertisements
The survey differentiates how podcast listeners divide between regular and rare ad perception — versus those who notice no ads at all.
The survey differentiates how podcast listeners divide between regular and rare ad perception — versus those who notice no ads at all.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/08/2025 - 09/09/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,219 people interested in sport (top 2 on 4-point scale), of which n=623 people interested in sport who listen to podcasts at work or in their free time (top 2 on 4-point scale)
Question
Question
Do you listen to podcasts at work or in your free time?; You have indicated that you listen to podcasts. Have you ever noticed advertisements while listening to podcasts?