Use of advertising subscriptions and reasons for decisions

Source

ONE8Y

Survey period

09/23/2025 - 09/24/2025

Survey country

Germany

Sample

n=1,456 people interested in sport (top 2 on 4-point scale), of which n=926 have at least one subscription with advertising

Question

Are you currently using a streaming subscription with or without advertising? Why did you choose a subscription with advertising (Multiple answers possible; aided answers)?

More Statistics

Agreement with statements on the use of social media and streaming view
Intensity of use of streaming, gaming and social media view
Agreement with statements on the design of advertising in streaming services view
Attractiveness of different live formats in a target comparison view
Type of following of sports offerings in a target group comparison (TV, streaming, live, social media)view

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Use of advertising subscriptions and reasons for decisions

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

More Statistics

The advantages of the One8y Database

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