Login to the account
Database statistics
To access free or premium statistics, you need one of our packages:
- Free package
(0 remaining views)
- Basic package
(0 remaining views)
- Advanced package
(0 remaining views)
- Expert package
(0 remaining views)
Use of advertising subscriptions and reasons for decisions
The survey breaks down why streaming users accept ad-supported tiers — from price sensitivity and cost-first habits to ad tolerance and unawareness of alternatives.
The survey breaks down why streaming users accept ad-supported tiers — from price sensitivity and cost-first habits to ad tolerance and unawareness of alternatives.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/23/2025 - 09/24/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,456 people interested in sport (top 2 on 4-point scale), of which n=926 have at least one subscription with advertising
Question
Question
Are you currently using a streaming subscription with or without advertising? Why did you choose a subscription with advertising (Multiple answers possible; aided answers)?