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Attractiveness of different live formats in a target comparison
The survey contrasts live format preferences across audience segments — live sports, eSports and news events diverge sharply between Gen Z and Best Agers 55+.
The survey contrasts live format preferences across audience segments — live sports, eSports and news events diverge sharply between Gen Z and Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/23/2025 - 09/24/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,456 people interested in sport (top 2 on 4-point scale), with n=402 Gen Z and n=460 Best Ager 55+
Question
Question
Which of the following live formats would be attractive to you personally? (Multiple answers possible; aided answers)