Attractiveness of different live formats in a target comparison

The survey contrasts live format preferences across audience segments — live sports, eSports and news events diverge sharply between Gen Z and Best Agers 55+.

PREMIUM

Source

ONE8Y

Survey period

09/23/2025 - 09/24/2025

Survey country

Germany

Sample

n=1,456 people interested in sport (top 2 on 4-point scale), with n=402 Gen Z and n=460 Best Ager 55+

Question

Which of the following live formats would be attractive to you personally? (Multiple answers possible; aided answers)

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Attractiveness of different live formats in a target comparison

Source

Source

Survey period

Survey period

Survey country

Survey country

Sample

Sample

Question

Question

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