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Agreement with statements on the use of social media and streaming
The survey contrasts how consumers position social media against streaming — across shorts, live sports, concerts and long-form content.
The survey contrasts how consumers position social media against streaming — across shorts, live sports, concerts and long-form content.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/23/2025 - 09/24/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,456 people interested in sport (top 2 on 4-point scale)
Question
Question
How much do you agree with the following statements? “Social media activities replace streaming time for me.” “Shorts on social media are just as entertaining as series/movies.” “I would like more live content (e.g. sports games, concerts) on streaming platforms.”