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Type of following of sports offerings in a target group comparison (TV, streaming, live, social media)
The survey contrasts how sports content is consumed across generations — live TV, streaming, social clips and stadium visits among Gen Z vs. Best Agers 55+.
The survey contrasts how sports content is consumed across generations — live TV, streaming, social clips and stadium visits among Gen Z vs. Best Agers 55+.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/23/2025 - 09/24/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,456 people interested in sport (top 2 on 4-point scale), of which n=284 Gen Z and n=302 Best Ager 55+
Question
Question
You have indicated that you are interested in sport. Which of the following sports-related offers have you used in the last 12 months?