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Usage behavior and strategies in managing Bundesliga subscriptions in a target group comparison
The survey contrasts Bundesliga subscription strategies across soccer fans, Gen Z and Best Agers 55+ — from permanent Sky & DAZN dual-holding to rotating monthly use.
The survey contrasts Bundesliga subscription strategies across soccer fans, Gen Z and Best Agers 55+ — from permanent Sky & DAZN dual-holding to rotating monthly use.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/23/2025 - 09/24/2025
Survey country
Survey country
Germany
Sample
Sample
n=680 people interested in soccer who use Sky and/ or DAZN (top 2 on 4-point scale), with n=154 Gen Z and n=106 Best Ager 55+
Question
Question
How do you use your Bundesliga subscriptions overall?