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Usage frequency of different platforms for short sports clips and highlight videos
The survey compares how often sports fans use YouTube Shorts, TikTok, Instagram Reels, X and platform-owned clips like DAZN or Sky.

The survey compares how often sports fans use YouTube Shorts, TikTok, Instagram Reels, X and platform-owned clips like DAZN or Sky.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/23/2025 - 09/24/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,456 people interested in sport (top 2 on 4-point scale)
Question
Question
How often do you use the following platforms for short sports clips or highlight videos?