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Usage frequency of different platforms for short sports clips and highlight videos


The survey compares how often sports fans use YouTube Shorts, TikTok, Instagram Reels, X and platform-owned clips like DAZN or Sky.
The survey compares how often sports fans use YouTube Shorts, TikTok, Instagram Reels, X and platform-owned clips like DAZN or Sky.
PREMIUM

Source

Source


ONE8Y

Survey period

Survey period


09/23/2025 - 09/24/2025

Survey country

Survey country


Germany

Sample

Sample


n=1,456 people interested in sport (top 2 on 4-point scale)

Question

Question


How often do you use the following platforms for short sports clips or highlight videos?

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