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Daily usage of different platforms for short sports clips and highlight videos (by age)
The survey breaks down how daily sports clip consumption differs across Instagram Reels, YouTube Shorts and TikTok — from Gen Z to 55–64s.
The survey breaks down how daily sports clip consumption differs across Instagram Reels, YouTube Shorts and TikTok — from Gen Z to 55–64s.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
09/23/2025 - 09/24/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,456 people interested in sport (top 2 on 4-point scale), including n=124 (16-24 yrs.), n=324 (25-34 yrs.), n=376 (35-44 yrs.), n=322 (45-54 yrs.), and n=266 (55-64 yrs.)
Question
Question
How often do you use the following platforms for short sports clips or highlight videos?