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Social media content that increases identification with professional cyclists in a gender comparison
The survey contrasts which social media content drives cyclist identification across genders — sporting highlights, private moments and personal emotions.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/02/2026 - 02/03/2026
Survey country
Survey country
Germany
Sample
Sample
n=274 people interested in cycling (top 2 on 4-point scale) who follow professional cyclists on social media, with n=166 male and n=108 female
Question
Question
Which social media content increases your identification with professional cyclists the most? (multiple answers possible; aided answers)