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Potential for sustainable innovation in professional cycling: a comparison of countries



The dataset documents which sustainable innovations in professional road cycling cycling fans find particularly exciting, comparing responses from the United States and Germany (survey date: June 2025). Respondents selected from a list of innovation concepts; multiple answers were permitted.

Smart, energy-efficient bicycle technologies rank first in both countries, cited by 59% of US respondents and 41% of German respondents. Recycled and sustainable materials for bicycles follow at 51% (US) and 42% (Germany) — the smallest gap between the two countries across all categories. The US–Germany difference widens for sustainable energy solutions for sporting events: 50% in the US versus 30% in Germany. Promotion of e-bike infrastructure and sharing models is selected by 40% in the US and 35% in Germany. The share selecting none of these innovations is 7% in Germany, compared to 2% in the US.

Source

Source


ONE8Y

Survey period

Survey period


06/25/2025 - 06/26/2025

Survey country

Survey country


Germany, USA

Sample

Sample


n=1,420 interested in cycling (top 2 on 4-point scale), n=758 from Germany and n=662 from the US

Question

Question


What sustainable innovations in professional road cycling would you find particularly exciting? (multiple answers possible; aided answers)

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