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Preferred types of sponsorship in professional road cycling over time
The time series tracks how preferred cycling sponsorship formats shift from 2025 to 2026 — team deals, Tour de France events and sustainability projects.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/30/2025 - 07/20/2026
Survey country
Survey country
Germany
Sample
Sample
n=1,235 people interested in cycling (top 2 on 4-point scale), n=758 in May 2025 and n=477 in July 2026
Question
Question
What type of sponsorship in professional road cycling appeals to you in particular? (multiple answers possible; aided answers)