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Popularity drivers of professional cyclists in a generational comparison
The survey contrasts which cyclist popularity drivers resonate across generations — sporting success and fairness vs. social stances among Gen Z and Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
02/02/2026 - 02/03/2026
Survey country
Survey country
Germany
Sample
Sample
n=714 people interested in cycling (top 2 on 4-point scale), including n=252 Gen Z (up to 30 years) and n=120 Best Ager 55+
Question
Question
Which of the following characteristics contribute most to a professional cyclist (male or female) being popular, in your view? (multiple answers possible; aided answers)