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TV preference for sports in the USA over time
The time series tracks how US sports fans' TV preferences shift between July 2025 and June 2026 — from American football to basketball, soccer and athletics.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
07/09/2025 - 06/10/2026
Survey country
Survey country
USA
Sample
Sample
Total n=4,694 people interested in sports (top 2 on 4-point scale) from the USA, of which n=3,266 in July 2025 and n=1,428 in June 2026
Question
Question
Which of the following sports do you prefer to watch on TV? (multiple answers possible; aided answers)