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Acceptance of personalized content based on data usage in football
The survey differentiates how soccer fans accept data-driven personalization — contrasting general soccer interest against Bundesliga club affiliation.
The survey differentiates how soccer fans accept data-driven personalization — contrasting general soccer interest against Bundesliga club affiliation.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
04/15/2025 - 04/16/2025
Survey country
Survey country
Germany
Sample
Sample
n=1,062 people interested in soccer (top 2 on 4-point scale), of which n=846 fans of a bundesliga club
Question
Question
How do you feel about soccer clubs or leagues using your usage data to show you personalized content or offers?