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Acceptance of sports sponsorship in cycling in a country comparison
The survey contrasts cycling sponsorship receptivity between the US and Germany — from highly open audiences to neutral or resistant fan segments.
The survey contrasts cycling sponsorship receptivity between the US and Germany — from highly open audiences to neutral or resistant fan segments.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/30/2025 - 06/11/2025
Survey country
Survey country
Germany, USA
Sample
Sample
A total of n=1,420 people interested in cycling (top 2 on 4-point scale), from Germany (n=758) and USA (n=662)
Question
Question
Companies and service providers use sports sponsorship to make their brand visible by supporting athletes, teams or events, to create positive associations and to appeal emotionally to specific target groups. How open are you to sports sponsorship in cycling?