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Preferred industries for sponsorship in professional road cycling by country
The survey contrasts which industries fans in the USA and Germany consider best suited for road cycling — from sporting goods and health to textiles.
The survey contrasts which industries fans in the USA and Germany consider best suited for road cycling — from sporting goods and health to textiles.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
05/30/2025 - 06/11/2025
Survey country
Survey country
Germany, USA
Sample
Sample
n=1,202 people interested in cycling (top 2 on 4-point scale), with n=632 from Germany and n=570 from the USA
Question
Question
In your opinion, which companies and brands from which of the following sectors are best suited to professional road cycling?