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Suitability of selected industries for Team D in target group comparison
The survey breaks down which industries fit Team D across four audiences — sports goods and beverages lead, with sharp gaps between Gen Z and Best Agers.
The survey breaks down which industries fit Team D across four audiences — sports goods and beverages lead, with sharp gaps between Gen Z and Best Agers.
PREMIUM
Source
Source
ONE8Y
Survey period
Survey period
08/15/2025 - 08/16/2025
Survey country
Survey country
Germany
Sample
Sample
n=3,102 total population surveyed, including n=2,300 people interested in sport (top 2 on 4-point scale), n=770 Gen Z and n=682 best agers
Question
Question
Which industries do you think are a good fit for Team D? Please select all that apply. (Multiple answers possible, aided answers)